Engaging Customers Using Big Data

Arvind Sathi

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2014
ISBN: 978-1-137-38619-9
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Chapters in this book:

Ch 1 Introduction

Arvind Sathi

Ch 2 Changing Winds

Arvind Sathi

Ch 3 From Sample to Population

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Ch 4 From Broadcast to Collaboration

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Ch 5 From Silo’ed to Orchestrated Marketing

Arvind Sathi

Ch 6 Technological Enablers

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Ch 7 Changes to Marketing Ecosystem and Organization

Arvind Sathi

Ch 8 Consumer Versus Corporate Marketing—Convergence or Divergence?

Arvind Sathi

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-38619-9

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DOI: 10.1057/9781137386199

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