Changing Winds

Arvind Sathi

Chapter 2 in Engaging Customers Using Big Data, 2014, pp 19-43 from Palgrave Macmillan

Abstract: Abstract We are creating more data each day than we created in entire decades or centuries in the past. How did we get here? Is it just a hype curve, an overfrothy bubble that will burst and then we will go back to good old small-sized structured data? Will social media keep buzzing? What if we do not find any way to make money from selling big data? Is there a crash coming? I have heard many doomsday scenarios about privacy, cost, overhyped sales promises, and boredom. Before we create a nice shiny picture of how marketing will be transformed by big data, it is important to examine the drivers for big data and the longevity of this tsunami.

Keywords: Public Cloud; Customer Experience; Customer Data; Engage Customer; Privacy Preference (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-38619-9_2

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DOI: 10.1057/9781137386199_2

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