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A Business History of the Swatch Group

Pierre-Yves Donzé

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2014
ISBN: 978-1-137-38908-4
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Chapters in this book:

Ch 1 Introduction
Pierre-Yves Donzé
Ch 2 The Watchmaking Crisis of 1975–1985
Pierre-Yves Donzé
Ch 3 The Creation of the Swatch Group and the “Swatch Legend”
Pierre-Yves Donzé
Ch 4 Rationalization and Globalization of the Production System (1985–1998)
Pierre-Yves Donzé
Ch 5 A New Marketing Strategy (1985–1995)
Pierre-Yves Donzé
Ch 6 The Major Move into Luxury (Since 1995)
Pierre-Yves Donzé
Ch 7 Omega’s Choice
Pierre-Yves Donzé
Ch 8 China: A New El Dorado
Pierre-Yves Donzé
Ch 9 The Swatch Group’s Competitors
Pierre-Yves Donzé
Ch 10 Conclusion
Pierre-Yves Donzé

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DOI: 10.1057/9781137389084

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