A Business History of the Swatch Group

Pierre-Yves Donzé

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2014
ISBN: 978-1-137-38908-4
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Chapters in this book:

Ch 1 Introduction

Pierre-Yves Donzé

Ch 2 The Watchmaking Crisis of 1975–1985

Pierre-Yves Donzé

Ch 3 The Creation of the Swatch Group and the “Swatch Legend”

Pierre-Yves Donzé

Ch 4 Rationalization and Globalization of the Production System (1985–1998)

Pierre-Yves Donzé

Ch 5 A New Marketing Strategy (1985–1995)

Pierre-Yves Donzé

Ch 6 The Major Move into Luxury (Since 1995)

Pierre-Yves Donzé

Ch 7 Omega’s Choice

Pierre-Yves Donzé

Ch 8 China: A New El Dorado

Pierre-Yves Donzé

Ch 9 The Swatch Group’s Competitors

Pierre-Yves Donzé

Ch 10 Conclusion

Pierre-Yves Donzé

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-38908-4

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DOI: 10.1057/9781137389084

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