The Swatch Group’s Competitors

Pierre-Yves Donzé

Chapter 9 in A Business History of the Swatch Group, 2014, pp 112-129 from Palgrave Macmillan

Abstract: Abstract Despite Omega’s success, the undeniable charisma of Nicolas Hayek, and the Swatch Group’s special place in the watchmaking industry, the Group does not have a monopoly on the world watchmaking market. There are a host of brands outside the Swatch Group, including the only watch brand that is consistently ranked in the 100 Best Global Brands of the American magazine Business Week: Rolex (68th place in 2009).1 In order to better highlight the Swatch Group’s place on world markets and the sweeping reforms of its production system and marketing strategy, it is useful to take stock of the competition and sketch out the primary characteristics of its main rivals.

Keywords: Swiss Franc; Watch Movement; British American Tobacco; Direct Sale; Luxury Brand (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-38908-4_9

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DOI: 10.1057/9781137389084_9

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