Marketing to the 90s Generation

Anders Parment

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2014
ISBN: 978-1-137-44078-5
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Chapters in this book:

Ch 1 The 90s Generation

Anders Parment

Ch 2 Introduction to Generational Studies

Anders Parment

Ch 3 The 90s Generation and Society

Anders Parment

Ch 4 The Market Environment

Anders Parment

Ch 5 The Cultural Environment

Anders Parment

Ch 6 The 90s Generation as Consumers and Coworkers

Anders Parment

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-44078-5

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DOI: 10.1057/9781137440785

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