The 90s Generation and Society

Anders Parment

Chapter 3 in Marketing to the 90s Generation, 2014, pp 59-87 from Palgrave Macmillan

Abstract: Abstract This chapter deals with the role of society in shaping generations. At the societal level, many aspects that contribute to shaping generations are found: values, the political climate, individualism versus collectivism, the attention society pays to institutions and authorities, and major changes in popular and consumption culture, in addition to other factors that influence a generation. How these and related factors contribute to the understanding of generations as well as how businesses and other organizations can use this knowledge to improve their attractiveness are the main interests of this chapter.

Keywords: Popular Culture; Personal Brand; Corporate Social Responsibility Program; Consumption Culture; Fashion Clothing (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-44078-5_3

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137440785

DOI: 10.1057/9781137440785_3

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().