Internet Marketing and Big Data Exploitation

Chaston, Ian

Internet Marketing and Big Data Exploitation

Ian Chaston
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Ian Chaston: University of Auckland

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2015
ISBN: 978-1-137-48896-1
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Chapters in this book:

The Online World: Ian Chaston
Erratum: Ian Chaston
Big Data and Analytics: Ian Chaston
Opportunities: Ian Chaston
Technology: Ian Chaston
Capabilities: Ian Chaston
i-Strategies: Ian Chaston
Marketing Mix: Ian Chaston
Websites: Ian Chaston
Social Media: Ian Chaston
Blogs, Tweets and Apps: Ian Chaston
Online Retailing: Ian Chaston
Online Service Firms: Ian Chaston
Public Sector Online: Ian Chaston
Online Governance: Ian Chaston
Future Market Innovations: Ian Chaston

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-48896-1

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DOI: 10.1057/9781137488961

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