Blogs, Tweets and Apps

Ian Chaston
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Ian Chaston: University of Auckland

Chapter 10 in Internet Marketing and Big Data Exploitation, 2015, pp 166-182 from Palgrave Macmillan

Abstract: Abstract A wiki, or ‘work in progress’, is a fluid and collaborative collection of web pages where everyone in a given community can add, delete or modify content. Possibly the most successful example of a wiki is Wikipedia. The term ‘blog’ is a shortened version of the combination of ‘web’ and ‘log’, and is most frequently equated to an online diary or journal. Like other Web 2.0 tools, a blog can be spearheaded by one individual, but may include contributions by others that can evolve into a dialogue.

Keywords: Mobile Device; Purchase Intention; Mobile Banking; Urgent Care Centre; Internet Market (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-48896-1_10

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DOI: 10.1057/9781137488961_10

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