All Thumbs

Kelley, Michael Dru

All Thumbs

Michael Dru Kelley

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2014
ISBN: 978-1-137-51016-7
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Chapters in this book:

Introduction: Michael Dru Kelley
All Thumbs: Michael Dru Kelley
Mobile Is the Action Screen: Michael Dru Kelley
Beginning a Mobile Strategy: Michael Dru Kelley
When Your Past Mobile Marketing Efforts Have Failed: Michael Dru Kelley
TV and Mobile: Michael Dru Kelley
The New Two-Fisted TV Viewer: Michael Dru Kelley
Read, Snap, and Enjoy: Michael Dru Kelley
Impulse Buy!: Michael Dru Kelley
Out-of-Home Becomes Relevant Again: Michael Dru Kelley
Video Will Be Mobile’s “Killer App”: Michael Dru Kelley
Data Gatherers: Michael Dru Kelley
The New Chief Mobile Officer: Michael Dru Kelley

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-51016-7

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DOI: 10.1007/978-1-137-51016-7

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