TV and Mobile

Michael Dru Kelley

Chapter Chapter 5 in All Thumbs, 2014, pp 77-88 from Palgrave Macmillan

Abstract: Abstract IT’S AMAZING THAT FOR ALL THE ADVANCEMENTS in technology, the two most precious commodities still remain: time with a brand and attention to it. Dating back to my time as an advertising major at Florida State, I remember the professors pounding into us that our ads must not only reach the most desired demographics, but they also have to be creative enough to break through the clutter and not be missed or switched off. This is not new, and it’s still echoed today, from the halls of Madison Avenue to the awards stage in Cannes that annually recognizes the world’s most creative advertisements. The conventional wisdom is that good creative will get watched, great creative will get repeat views, and amazing creative will get shared, by word of mouth and now social networks.

Keywords: Mobile Device; Mobile Activation; Music Video; Mobile Experience; Sport Sponsorship (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-51016-7_6

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137510167

DOI: 10.1007/978-1-137-51016-7_6

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().