Empathetic Marketing

Ingwer, Mark

Empathetic Marketing

Mark Ingwer

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2012
ISBN: 978-1-137-51200-0
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Chapters in this book:

Introduction: Mark Ingwer
The Hidden Emotional Needs behind Our Decisions: Mark Ingwer
The Needs Continuum: Mark Ingwer
The Need for Control: Mark Ingwer
The Need for Self-Expression: Mark Ingwer
The Need for Growth: Mark Ingwer
The Need for Recognition: Mark Ingwer
The Need for Belonging: Mark Ingwer
The Need for Care: Mark Ingwer
Epilogue: Mark Ingwer

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DOI: 10.1007/978-1-137-51200-0

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