The Need for Care

Mark Ingwer

Chapter Chapter 8 in Empathetic Marketing, 2012, pp 185-206 from Palgrave Macmillan

Abstract: Abstract Marcus was never fatalistic before his injury. The T-bone collision at the stoplight was out of his control. He was fortunate that neither he nor anyone else was killed. In the weeks after the car accident, his stalwart motivation to resume life as normal didn’t wane. He believed in the virtue of perseverance, the notion that despite life’s randomness, there was always a way out of turmoil. The surgeries for his injuries were trouble free, and the early stages of rehab were a breeze.

Date: 2012
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DOI: 10.1007/978-1-137-51200-0_9

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