Advertising

W. Duncan Reekie
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W. Duncan Reekie: University of Edinburgh

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 1974
ISBN: 978-1-349-02084-3
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Chapters in this book:

Ch 1 Introduction

W. Duncan Reekie

Ch 2 From Conception to Maturity

W. Duncan Reekie

Ch 3 Social and Ethical Problems

W. Duncan Reekie

Ch 4 Decisions of Advertising Management

W. Duncan Reekie

Ch 5 Despair-or Hope for the Future?

W. Duncan Reekie

Ch 6 Conditions affecting the Demand for Advertising

W. Duncan Reekie

Ch 7 Conditions affecting the Supply of Advertising

W. Duncan Reekie

Ch 8 An Optimum Supply-Demand Equilibrium?

W. Duncan Reekie

Ch 9 Concluding Thoughts

W. Duncan Reekie

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DOI: 10.1007/978-1-349-02084-3

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