From Conception to Maturity

W. Duncan Reekie
Additional contact information
W. Duncan Reekie: University of Edinburgh

Chapter 2 in Advertising, 1974, pp 4-13 from Palgrave Macmillan

Abstract: Abstract Since Eve first displayed her charms to Adam, advertising has been with us. The streets of ancient Rome were filled with barkers. Restoration London saw criers call out the merits of their wares, though few could have had the appeal and impact of the orange seller, Nell Gwynn. The apocryphal Molly Malone strode through Dublin with ‘cockles and mussells, alive, alive-o’.

Date: 1974
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-02084-3_2

Ordering information: This item can be ordered from
http://www.palgrave.com/9781349020843

DOI: 10.1007/978-1-349-02084-3_2

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().