Product Planning

Merlin Stone
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Merlin Stone: Kingston Polytechnic

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 1976
ISBN: 978-1-349-02250-2
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Chapters in this book:

Ch 1 Introduction

Merlin Stone

Ch 2 Business Aims and the Logic of Product Planning

Merlin Stone

Ch 3 Demand and Product Planning

Merlin Stone

Ch 4 The Product Life Cycle

Merlin Stone

Ch 5 Costs, Constraints and Capacity

Merlin Stone

Ch 6 The Product Planning Decision

Merlin Stone

Ch 7 The Marketing and Management of New Products

Merlin Stone

Ch 8 Conclusions

Merlin Stone

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DOI: 10.1007/978-1-349-02250-2

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