Business Aims and the Logic of Product Planning

Merlin Stone
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Merlin Stone: Kingston Polytechnic

Chapter 2 in Product Planning, 1976, pp 6-17 from Palgrave Macmillan

Abstract: Abstract In recent years, there has been considerable discussion of what the aims of the firm should be and of what they actually are, in both the literature of economists and that of management. There is not the space here to review this discussion in great detail,1 but we do need to pay some attention to the more important points that have been raised in the discussion.

Keywords: Cash Flow; Product Planning; Aspiration Level; Market Area; Product Investment (search for similar items in EconPapers)
Date: 1976
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-02250-2_2

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DOI: 10.1007/978-1-349-02250-2_2

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