Brand Power

Edited by Paul Stobart

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 1994
ISBN: 978-1-349-12840-2
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Chapters in this book:

Introduction

Paul Stobart

The Importance of Brand Power

Donald Keough

Creating Brand Power

Anthony Tennant

The Management of Global Brands

Camillo Pagano

The Importance of Market-Perceived Quality

Bradley Gale

Adding Brand Value

Allen Sheppard

Power Branding in the Automotive Industry

Werner Niefer

The Emergence of Retail Brand Power

Terry Leahy

From Bulk to Brand

Nicolò Polla

Franchising: How Brand Power Works

Luciano Benetton

Protecting Power Brands

Garo Partoyan

Brand-Based Strategy and Structure: The Scandinavian Experience

Carsten Dahlman

Assessing Brand Value

Michael Birkin

Brands, Culture and Business In Japan

Keijiro Nakabe

Brand Power: The Future

John Murphy

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-349-12840-2

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DOI: 10.1007/978-1-349-12840-2

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