Brands, Culture and Business In Japan

Keijiro Nakabe

Chapter 13 in Brand Power, 1994, pp 225-240 from Palgrave Macmillan

Abstract: Abstract Branding strategy at Taiyo Fishery Co. Limited has always been influenced by changes in Japanese culture and we recently commissioned a complete review of our corporate branding strategy to ensure that we continue to present a corporate image and brand personality that is relevant and appropriate to our various audiences in Japan and elsewhere in the world. The recommendations arising from this review are now being implemented across the group.

Keywords: Fishing Ground; Image Brand; Fishing Boat; Brand Personality; Japanese Market (search for similar items in EconPapers)
Date: 1994
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DOI: 10.1007/978-1-349-12840-2_14

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