How to Market Computers and Information Technology

Hamish E. Macarthur and Merlin Stone

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 1994
Edition: Second Edition
ISBN: 978-1-349-13402-1
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Chapters in this book:

Ch Chapter 1 The Scope of Computer Marketing

Hamish E. Macarthur and Merlin Stone

Ch Chapter 10 Customer Care, Support and Service

Hamish E. Macarthur and Merlin Stone

Ch Chapter 11 New Product Marketing Strategies

Hamish E. Macarthur and Merlin Stone

Ch Chapter 12 Database Marketing

Hamish E. Macarthur and Merlin Stone

Ch Chapter 13 Marketing Objectives and Plans

Hamish E. Macarthur and Merlin Stone

Ch Chapter 14 Marketing Organisation

Hamish E. Macarthur and Merlin Stone

Ch Chapter 15 Managing and Controlling Marketing

Hamish E. Macarthur and Merlin Stone

Ch Chapter 2 Strategic Overview

Hamish E. Macarthur and Merlin Stone

Ch Chapter 3 Strategic Alternatives for Suppliers

Hamish E. Macarthur and Merlin Stone

Ch Chapter 4 Understanding the Market

Hamish E. Macarthur and Merlin Stone

Ch Chapter 5 Product Policy

Hamish E. Macarthur and Merlin Stone

Ch Chapter 6 Prices and Costs

Hamish E. Macarthur and Merlin Stone

Ch Chapter 7 Marketing Communications

Hamish E. Macarthur and Merlin Stone

Ch Chapter 8 Distribution Channels

Hamish E. Macarthur and Merlin Stone

Ch Chapter 9 Selling and Account Management

Hamish E. Macarthur and Merlin Stone

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DOI: 10.1007/978-1-349-13402-1

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