Strategic Alternatives for Suppliers

Hamish E. Macarthur and Merlin Stone

Chapter Chapter 3 in How to Market Computers and Information Technology, 1994, pp 29-43 from Palgrave Macmillan

Abstract: Abstract In this chapter we will consider the implications of the market development described in Chapter 2 and for the strategies of the principal players in the computing game. We start by reiterating the message of Chapter 2, and a major theme of this book, that is: Understand the prospect and the customer

Keywords: Personal Computer; Distribution Channel; Sales Force; Software Vendor; Personal Computer System (search for similar items in EconPapers)
Date: 1994
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-13402-1_3

Ordering information: This item can be ordered from
http://www.palgrave.com/9781349134021

DOI: 10.1007/978-1-349-13402-1_3

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().