Marketing in Evolution

Edited by Susan A. Shaw and Neil Hood

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 1998
ISBN: 978-1-349-14089-3
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Chapters in this book:

Ch 1 Introduction

Susan A. Shaw and Neil Hood

Ch 2 The Rise and Fall of Modern Marketing — and its Rebirth

Christian Grönroos

Ch 3 Another Oxymoron in Marketing: Marketing Strategy

Robin Wensley

Ch 4 The Evolution of Distribution Channels for Consumer Goods

Susan A. Shaw and John A. Dawson

Ch 5 Using Relationship Marketing and Organisational Learning for Competitive Advantage during Innovation

Patricia W. Meyers and Gerard A. Athaide

Ch 6 The Measurement, Methodologies and Models of New Product Success Studies

Susan J. Hart

Ch 7 Rejecting Superior New Technologies

Arch G. Woodside

Ch 8 The Evolution of International Business and International Marketing Thought

Neil Hood and Stephen Young

Ch 9 The Changing Nature of the Marketing Profession and the Implications for Requirements in Marketing Education

Michael J. Thomas

Ch 10 Star of Marketing Academe: the Person, the Place, the Nation, the World, the Universe and Everything

John Saunders

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-349-14089-3

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DOI: 10.1007/978-1-349-14089-3

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