 IntroductionSusan A. Shaw and Neil Hood Chapter 1 in Marketing in Evolution, 1998, pp 1-13 from Palgrave Macmillan Abstract: Abstract This edited collection of original essays in honour of Michael John Baker continues the academic tradition of acknowledgement of distinguished contributions made by individuals to academic thought and life, in this case to the subject, marketing. Since marketing is a relatively new academic discipline, it is particularly appropriate that we pay tribute to the academic pioneers of our subject, of whom Michael is most assuredly one. The occasion of this acknowledgement is one of celebration since 1996 marks the twenty-fifth anniversary of the establishment of the first chair of Marketing at the University of Strathclyde to which Michael was appointed and which he still holds. It also marks the twenty-fifth anniversary of the founding by Michael of the Department of Marketing at the University of Strathclyde which Michael headed from 1971 to 198S. This department has grown and flourished over 25 years. It is a department which holds the highest British ratings for the quality of its research and of its teaching and which we like to consider one of the leading European university departments of marketing. Keywords: Relationship Marketing; Market Management; Psychic Distance; Competitive Success; Successful Export (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14089-3_1 Ordering information: This item can be ordered from DOI: 10.1007/978-1-349-14089-3_1 Access Statistics for this chapter More chapters in Palgrave Macmillan Books from Palgrave Macmillan |
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