Retail Therapy

Rob Jones and Dan Murphy

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2003
ISBN: 978-1-4039-1451-4
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Chapters in this book:

Opening remarks

Rob Jones and Dan Murphy

Dan’s introduction

Rob Jones and Dan Murphy

Balancing the tension between competing business aims

Rob Jones and Dan Murphy

Planning strategic relationships

Rob Jones and Dan Murphy

Customers and the true nature of the retail brand

Rob Jones and Dan Murphy

Employees

Rob Jones and Dan Murphy

Suppliers

Rob Jones and Dan Murphy

Finance

Rob Jones and Dan Murphy

Closing remarks

Rob Jones and Dan Murphy

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DOI: 10.1057/9781403914514

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