Closing remarks

Rob Jones and Dan Murphy

A chapter in Retail Therapy, 2003, pp 197-198 from Palgrave Macmillan

Abstract: Abstract Well that’s it. I hope everyone learned something, I know I did. When we started planning this book, we envisaged it tackling retail at a much lower level – sort of a handbook for senior managers to follow. In the end, most of that content has found its way in here anyway, it just didn’t feature as largely as originally expected. Instead, we decided to go with the big ideas, while we had your attention – we hung all the detail on them. So you’ve seen quite a lot about the future of retail and most importantly you’ve seen some new ways of looking at the old questions – how to keep customers happy, how to evoke loyalty from staff. To the best of my knowledge this is the first time these new ways of thinking about retail brands and employee relations have been published anywhere. If you found them compelling, you can be the first to take a look at your business in this new light and see what it reveals.

Keywords: Senior Manager; Employee Relation; Closing Remark; Personal Reflection; Shelf Space (search for similar items in EconPapers)
Date: 2003
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-1451-4_9

Ordering information: This item can be ordered from
http://www.palgrave.com/9781403914514

DOI: 10.1057/9781403914514_9

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().