Other Price Topics

Michael Calogridis

Chapter Chapter 16 in Practical Pricing, 2010, pp 173-181 from Palgrave Macmillan

Abstract: Abstract Many formalized pricing strategies start as a result of some level of realization by the executive level that price is not functioning well in the company. Many potential items can trigger this realization, such as financial results where price is identified as a “drag” on revenue growth, or some type of competitive realization that a top competitor is growing on price, and the like.

Keywords: Price Strategy; Price Function; Sales Force; Software Vendor; Revenue Growth (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-10234-7_16

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DOI: 10.1057/9780230102347_16

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