Initial Price Assessment

Michael Calogridis

Chapter Chapter 2 in Practical Pricing, 2010, pp 15-25 from Palgrave Macmillan

Abstract: Abstract The first step in assembling a price plan is to conduct a pricing assessment. A pricing assessment is a list of questions asking each individual involved in a company’s pricing process what their specific analytical processes are in developing recommendations for their area of price involvement. This assessment provides visibility to the degree of value add process and analysis that currently exists in a company’s procedures for setting a price. For example, in estimating a product’s maximum-value net price (the desired price the company would like the customer to pay), the company would need to understand what a competitor’s similar products are priced at in the marketplace. If the company has a competitive intelligence team, understanding competitive dynamics would fall to this team. Potential questions for the competitive intelligence team might be: Where do you obtain competitive pricing information? What process do you utilize to compare key features of the company’s products versus competitive offerings, and so on.

Keywords: Product Price; Price Process; Loss Statement; Contract Price; Price Leader (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-10234-7_2

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230102347

DOI: 10.1057/9780230102347_2

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().