Top-Level Pricing Strategy

Michael Calogridis

Chapter Chapter 6 in Practical Pricing, 2010, pp 59-64 from Palgrave Macmillan

Abstract: Abstract A top-level pricing strategy will encompass several items: 1. Overall pricing strategy goals 2. Global price considerations 3. Key alignments 4. Tying price strategies to product positioning stragies Each of these element will need to be examined in full by the pricing leader to enable pricing success

Keywords: Price Strategy; Price Discrimination; Price Leader; Loss Leader; Consumer Brand (search for similar items in EconPapers)
Date: 2010
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DOI: 10.1057/9780230102347_6

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