Price Initiatives

Michael Calogridis

Chapter Chapter 7 in Practical Pricing, 2010, pp 65-73 from Palgrave Macmillan

Abstract: Abstract Price initiatives are those projects that guide the improvement of price performance throughout the company. They should be carefully planned out and clearly documented. It is very important for the success of any pricing plan that you keep a very bottom line structure. The improvement in pricing should take form in certain clearly defined initiatives and those initiatives should be clearly communicated and measured monthly. The monthly progress, with full year anticipated forecast, should be communicated to senior management. Essentially this the bottom line proof of how well the pricing program is working. It’s vitally important that each pricing plan includes specific initiatives. Don’t rely on a either emails or some other communication source about changes in process to substantiate the proof of how well the company pricing program is working. There is only one way to substantiate how well any pricing program is working and that’s to list carefully, plan, execute, and track specific price initiatives.

Keywords: Price Increase; Sale Force; Price Performance; Large Customer; Sales Person (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-10234-7_7

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DOI: 10.1057/9780230102347_7

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