Discounting and Other Incentives

Michael Calogridis

Chapter Chapter 9 in Practical Pricing, 2010, pp 95-100 from Palgrave Macmillan

Abstract: Abstract In pricing, everyone wants a deal and that involves some type of discount. In reality, it can be said that a discount really doesn’t matter, it’s more the net price and whether or not it’s at a market level so that the potential customer feels the product is priced at a level at which they will make a purchase. Culturally, over the years, pricing has evolved certain practices such that customers who purchase in bulk, and regularly do so, tend to receive the lowest and most aggressive net selling prices.

Keywords: List Price; Price Discount; Sales Force; Price Incentive; Discount Percent (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-10234-7_9

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DOI: 10.1057/9780230102347_9

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