Marketing R&D

Willem Burgers
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Willem Burgers: China Europe International Business School

Chapter 2 in Marketing Revealed, 2008, pp 9-18 from Palgrave Macmillan

Abstract: Abstract When companies have a marketing manager who only “plays” marketing manager then there will be little or no marketing R&D. It is astonishing how whole industries will display a complete lack of marketing R&D without anyone in the industry thinking much if anything is amiss. R&D simply is not part of marketing’s job description in some industries.

Keywords: Market Research; Ethinyl Estradiol; Market Manager; Marketing Manager; Purchasing Manager (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23087-3_2

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DOI: 10.1057/9780230230873_2

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