The Smell Sense

Bertil Hultén, Niklas Broweus and Marcus Dijk

Chapter 3 in Sensory Marketing, 2009, pp 41-66 from Palgrave Macmillan

Abstract: Abstract This chapter argues for the importance of scents for firms as well as individuals. A number of different sense expressions are presented through which a smell experience can be accomplished. In addition, the meaning of scents for employees’ environment and health is discussed. Finally, Hotel Park Hyatt Vendôme in France is presented as an example of the brand as a smell experience.

Keywords: Sensory Experience; Trade Mark; Tennis Ball; Olfactory Receptor Cell; Signature Scent (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23704-9_3

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DOI: 10.1057/9780230237049_3

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