Sensory Marketing

Bertil Hultén, Niklas Broweus and Marcus Dijk

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2009
ISBN: 978-0-230-23704-9
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Chapters in this book:

Ch 1 What is Sensory Marketing?

Bertil Hultén, Niklas Broweus and Marcus Dijk

Ch 2 Marketing 3.0

Bertil Hultén, Niklas Broweus and Marcus Dijk

Ch 3 The Smell Sense

Bertil Hultén, Niklas Broweus and Marcus Dijk

Ch 4 The Sound Sense

Bertil Hultén, Niklas Broweus and Marcus Dijk

Ch 5 The Sight Sense

Bertil Hultén, Niklas Broweus and Marcus Dijk

Ch 6 The Taste Sense

Bertil Hultén, Niklas Broweus and Marcus Dijk

Ch 7 The Touch Sense

Bertil Hultén, Niklas Broweus and Marcus Dijk

Ch 8 The Brand as Sensory Experience

Bertil Hultén, Niklas Broweus and Marcus Dijk

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-23704-9

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DOI: 10.1057/9780230237049

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