The Taste Sense

Bertil Hultén, Niklas Broweus and Marcus Dijk

Chapter 6 in Sensory Marketing, 2009, pp 112-133 from Palgrave Macmillan

Abstract: Abstract This chapter begins with a discussion of the taste sense and its more or less hidden role in marketing. It highlights different sense expressions to facilitate a taste experience and how tastes can be used in sensory marketing. Finally, the British retail chain Hotel Chocolat is presented as an example of the brand as taste experience.

Keywords: Grapefruit Juice; Sensory Experience; Brand Image; Petroleum Company; Cocoa Plantation (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23704-9_6

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DOI: 10.1057/9780230237049_6

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