The Brand as Sensory Experience

Bertil Hultén, Niklas Broweus and Marcus Dijk

Chapter 8 in Sensory Marketing, 2009, pp 155-177 from Palgrave Macmillan

Abstract: Abstract This concluding chapter summarizes our ideas and thoughts about sensory marketing. Concepts such as the brand soul, sensors, sensations, and sense expressions are discussed within a sensory marketing framework. At the end of the chapter, best practice with regard to the supreme sensory experience is illustrated using the example of the U.S. grocery retailer Whole Foods.

Keywords: Sensory Experience; Tactile Sensation; Visual Sensation; Relationship Marketing; Human Sens (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23704-9_8

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DOI: 10.1057/9780230237049_8

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