The Sound Sense

Bertil Hultén, Niklas Broweus and Marcus Dijk

Chapter 4 in Sensory Marketing, 2009, pp 67-86 from Palgrave Macmillan

Abstract: Abstract This chapter discusses the importance of sound for individuals and organizations. It shows how different sense expressions can contribute to a sound experience. The role of celebrities and musicians as part of a holistic perspective on sound is also emphasized. Finally, Saab, part of the U.S. carmaker General Motors, is presented as an example of the brand as a sound experience.

Keywords: Background Music; Retail Chain; Shopping Cart; Fast Tempo; Slow Tempo (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23704-9_4

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DOI: 10.1057/9780230237049_4

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