 The Brand DreamSusan Gunelius
Chapter Chapter 1 in Building Brand Value the Playboy Way, 2009, pp 3-11 from Palgrave Macmillan Abstract: Abstract Say what you will about Hugh Hefner, the man had a vision, took the steps to make the vision become a reality, and succeeded despite the challenges he faced. It can’t hurt that he has an IQ of 152—genius level, which was determined through an IQ test he took as a child. Truth be told, intelligence can be a benefit or a liability when it comes to being an entrepreneur. While it can help a person make sound decisions, it can also prohibit him from taking risks. It goes along with the old adage, “too much information can be dangerous,” but in the case of entrepreneurs, too much information can be limiting because it can create artificial barriers. The best entrepreneurs can balance the facts, risks, and potential rewards to make sound business decisions. Hugh Hefner brought the tools of intelligence to the table, but when married with his belief in his product and his ability to accept risks, his men’s lifestyle magazine grew to become one of the most iconic brands in modern history. Keywords: Personal Brand; Relationship Brand; Drawing Cartoon; Nude Photo; Outdoor Adventure (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23958-6_1 Ordering information: This item can be ordered from Access Statistics for this chapter More chapters in Palgrave Macmillan Books from Palgrave Macmillan |
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