Building Brand Value the Playboy Way

Susan Gunelius
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Susan Gunelius: KeySplash Creative, Inc.

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2009
ISBN: 978-0-230-23958-6
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Chapters in this book:

Ch Chapter 1 The Brand Dream

Susan Gunelius

Ch Chapter 10 A Brand Sees the Error of its Ways and Tries to Give Back

Susan Gunelius

Ch Chapter 11 A Changing World

Susan Gunelius

Ch Chapter 12 A Changing of the Guard

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Ch Chapter 13 A Change of Course

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Ch Chapter 14 A New Focus

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Ch Chapter 15 New Brand Extensions

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Ch Chapter 16 The Brand Champion Returns to the Spotlight

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Ch Chapter 17 A Brand for a New Generation

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Ch Chapter 18 A Relationship Brand History in Review

Susan Gunelius

Ch Chapter 19 The Future of the Playboy Brand

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Ch Chapter 2 A Brand is Born

Susan Gunelius

Ch Chapter 3 Nurturing a Brand

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Ch Chapter 4 The First Brand Extensions

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Ch Chapter 5 Growth Explosion

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Ch Chapter 6 Defending the Brand

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Ch Chapter 7 Living the Brand

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Ch Chapter 8 The Brand Seen and Protested Around the World

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Ch Chapter 9 A Brand Peaks

Susan Gunelius

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DOI: 10.1057/9780230239586

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