A Brand Peaks

Susan Gunelius
Additional contact information
Susan Gunelius: KeySplash Creative, Inc.

Chapter Chapter 9 in Building Brand Value the Playboy Way, 2009, pp 74-86 from Palgrave Macmillan

Abstract: Abstract In 1972, Playboy reached the height of its popularity. Playboy magazine enjoyed circulation of over 7 million copies per month and was positioned as the leading men’s magazine as well as one of the most influential magazines in the world. Dozens of Playboy clubs, casinos, hotels, and resorts were operating profitably with nearly 1 million members. The brand had expanded into various markets and categories including merchandising, television and movie producing, record producing, modeling and limousine services, and more. The writing was on the wall for a long time that the growth of the Playboy brand could not be sustained, but steps were never taken to protect the company from an inevitable crash.

Keywords: Market Leader; Brand Extension; Loyal Customer; Brand Focus; Pioneer Brand (search for similar items in EconPapers)
Date: 2009
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23958-6_9

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230239586

DOI: 10.1057/9780230239586_9

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().