A Changing of the Guard
Susan Gunelius
Additional contact information
Susan Gunelius: KeySplash Creative, Inc.
Chapter Chapter 12 in Building Brand Value the Playboy Way, 2009, pp 103-111 from Palgrave Macmillan
Abstract:
Abstract In the 1970s, the Playboy Casinos in England were booming. While other parts of Playboy Enterprises were struggling, Playboy Clubs were closing, Playboy magazine sales were falling, and the future looked bleak, the company placed much of its fate on the success of its casinos. In essence, the company made the same mistake it had made time and time again—focusing on short-term gains rather than long-term, sustainable strategies. In 1979, trouble began for Playboy’s English gaming operations when the British Gaming Board began investigating the British casinos for illegal activities, specifically, proof that a U.S. company, Playboy Enterprises, was controlling the British casinos in violation of the British Gaming Act.
Keywords: Brand Equity; Atlantic City; Brand Extension; Pioneer Brand; Core Market (search for similar items in EconPapers)
Date: 2009
References: Add references at CitEc
Citations:
There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23958-6_12
Ordering information: This item can be ordered from
http://www.palgrave.com/9780230239586
DOI: 10.1057/9780230239586_12
Access Statistics for this chapter
More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().