A Changing of the Guard

Susan Gunelius
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Susan Gunelius: KeySplash Creative, Inc.

Chapter Chapter 12 in Building Brand Value the Playboy Way, 2009, pp 103-111 from Palgrave Macmillan

Abstract: Abstract In the 1970s, the Playboy Casinos in England were booming. While other parts of Playboy Enterprises were struggling, Playboy Clubs were closing, Playboy magazine sales were falling, and the future looked bleak, the company placed much of its fate on the success of its casinos. In essence, the company made the same mistake it had made time and time again—focusing on short-term gains rather than long-term, sustainable strategies. In 1979, trouble began for Playboy’s English gaming operations when the British Gaming Board began investigating the British casinos for illegal activities, specifically, proof that a U.S. company, Playboy Enterprises, was controlling the British casinos in violation of the British Gaming Act.

Keywords: Brand Equity; Atlantic City; Brand Extension; Pioneer Brand; Core Market (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23958-6_12

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DOI: 10.1057/9780230239586_12

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