A Changing World

Susan Gunelius
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Susan Gunelius: KeySplash Creative, Inc.

Chapter Chapter 11 in Building Brand Value the Playboy Way, 2009, pp 95-102 from Palgrave Macmillan

Abstract: Abstract Playboy Enterprises found itself in unfamiliar and uncomfortable territory during the latter half of the 1970s, but problems for the brand would get worse very quickly. The 1980s brought a new focus on conservatism in the macro environment that reached across the United States and affected all parts of the Playboy company. Had the brand not been so strong and so well-recognized around the world, with a loyal base of existing consumers, the 1980s could have been the end of the company.

Keywords: Brand Equity; Brand Extension; Conservative Movement; Baby Boomer Generation; Macro Environment (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23958-6_11

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DOI: 10.1057/9780230239586_11

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