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Shifting Perspectives: Multiple Cultures and Community Embeddedness in an Anglo-German MNC

Fiona Moore

Chapter 10 in Beyond Hofstede, 2009, pp 201-221 from Palgrave Macmillan

Abstract: Abstract In management studies, the need is increasingly being felt for a model of culture in organizations that acknowledges the complexity of culture while still being usefully transferable from instance to instance. Using a case study of a British factory in an Anglo-German automobile manufacturing multinational corporation (MNC), and in particular an examination of the relationships that different subgroups in the organization cultivate with one another and with groups both in the surrounding area and at the national and global levels, I propose that firms are best conceived of not as bounded entities or fragmented cultures but as nexuses of internal subgroups with complex links to outside communities.

Keywords: Corporate Social Responsibility; Local Manager; Multinational Corporation; International Business Study; German Manager (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-24083-4_10

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DOI: 10.1057/9780230240834_10

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