Beyond Hofstede

Edited by Cheryl Nakata

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2009
ISBN: 978-0-230-24083-4
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Chapters in this book:

Ch 1 Going Beyond Hofstede: Why We Need to and How

Cheryl Nakata

Ch 2 So What Kind of Atheist Are You? Exploring Cultural Universals and Differences

P. Christopher Earley

Ch 3 Beyond Hofstede: Challenging the Ten Commandments of Cross-Cultural Research

Vas Taras and Piers Steel

Ch 4 Culture Theories in Global Marketing: A Literature-Based Assessment

Cheryl Nakata and Elif Izberk-Bilgin

Ch 5 Culture in Context: New Theorizing for Today’s Complex Cultural Organizations

Mary Yoko Brannen

Ch 6 Reflexive Culture’s Consequences

Søren Askegaard, Dannie Kjeldgaard and Eric J. Arnould

Ch 7 Impact of Context on Cross-Cultural Research

Susan P. Douglas and C. Samuel Craig

Ch 8 Conceptualizing Culture as Communication in Management and Marketing Research

Wendi L. Adair, Nancy R. Buchan and Xiao-Ping Chen

Ch 9 Cultural Influence on Consumer Motivations: A Dynamic View

Donnel A. Briley

Ch 10 Shifting Perspectives: Multiple Cultures and Community Embeddedness in an Anglo-German MNC

Fiona Moore

Ch 11 Using Mental Models to Study Cross-Cultural Interactions

Leigh Anne Liu and Claudia Dale

Ch 12 Reflexive Considerations of Culture Theories in Global Marketing

Cheryl Nakata

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-24083-4

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DOI: 10.1057/9780230240834

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