Impact of Context on Cross-Cultural Research

Susan P. Douglas and C. Samuel Craig

Chapter 7 in Beyond Hofstede, 2009, pp 125-145 from Palgrave Macmillan

Abstract: Abstract Culture has been studied extensively in diverse disciplines, each focusing on different elements and employing different research paradigms. Anthropology and sociolinguistics have focused on cultural content, examining, for example, a culture’s artifacts, rites and rituals, and modes of communication. Cross-cultural psychology, developmental psychology, social psychology, and comparative sociology have paid greater attention to examining the influence of variables such as dominant value orientations, personality or social structure on cognitions, attitudes, modes of personal interaction, and behavior patterns. Each of these approaches provides a perspective on culture, focusing on a particular aspect and its impact on attitudes and behavior. However, the different perspectives largely ignore the impact of the contextual setting in which cultural phenomena take place.

Keywords: Contextual Factor; Consumer Behavior; Contextual Effect; Consumption Pattern; Contextual Variable (search for similar items in EconPapers)
Date: 2009
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DOI: 10.1057/9780230240834_7

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