Place Brand Satisfaction Elements

Robert Govers () and Frank Go ()

Chapter Chapter 11 in Place Branding, 2009, pp 179-193 from Palgrave Macmillan

Abstract: Abstract The formation of image has been described by Reynolds (1965, p. 69), as one of the first commentators, as the development of a mental construct based on a few impressions chosen from a flood of information. In the case of place image, this ‘flood of information’ has many sources, including promotional sources (advertising and brochures), the opinions of others (family/friends, travel agents), media reporting (newspapers, magazines, television news reporting and documentaries) and popular culture (motion pictures, literature); ‘Furthermore, by actually visiting the destination, the image will be affected and modified based upon first hand information and experience’ (Echtner and Ritchie 2003, p. 38).

Keywords: Autonomous Agent; Popular Culture; Destination Choice; Virtual Tour; Mental Construct (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-24702-4_11

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DOI: 10.1007/978-0-230-24702-4_11

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