Place Branding

Robert Govers () and Frank Go ()

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2009
ISBN: 978-0-230-24702-4
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Chapters in this book:

Ch Chapter 1 Introdution

Robert Govers and Frank Go

Ch Chapter 10 Mini Case Zeeland (The Netherlands): Place Experience

Robert Govers and Frank Go

Ch Chapter 11 Place Brand Satisfaction Elements

Robert Govers and Frank Go

Ch Chapter 12 Case The Netherlands: Perceived Image Research

Robert Govers and Frank Go

Ch Chapter 13 Signature Case Dubai: Perceived Image Research

Robert Govers and Frank Go

Ch Chapter 14 The 3-Gap Place Branding Model

Robert Govers and Frank Go

Ch Chapter 15 Signature Case Dubai: Research Conclusions

Robert Govers and Frank Go

Ch Chapter 16 How to Build Strong Place Brands that Bridge Gaps

Robert Govers and Frank Go

Ch Chapter 2 The Origins of Place Branding

Robert Govers and Frank Go

Ch Chapter 3 Immediate Discipline

Robert Govers and Frank Go

Ch Chapter 4 Strategic Place Branding Elements

Robert Govers and Frank Go

Ch Chapter 5 Signature Case Dubai: Brand Strategy

Robert Govers and Frank Go

Ch Chapter 6 Case Zeeland (The Netherlands): Place Identity Research

Robert Govers and Frank Go

Ch Chapter 7 Case Flanders (Belgium): Place Identity Research

Robert Govers and Frank Go

Ch Chapter 8 Place Brand Performance Elements

Robert Govers and Frank Go

Ch Chapter 9 Signature Case Dubai: Projected Image Research

Robert Govers and Frank Go

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-24702-4

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DOI: 10.1007/978-0-230-24702-4

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