Case Flanders (Belgium): Place Identity Research

Robert Govers () and Frank Go ()

Chapter Chapter 7 in Place Branding, 2009, pp 117-129 from Palgrave Macmillan

Abstract: Abstract This chapter is based on the Master in Tourism thesis research work conducted by Stéphane Léonard, under the supervision of Robert Govers, at the Consortium University of Leuven. Stéphane successfully graduated in 2007, but his thesis was yet unpublished. The authors wish to thank him sincerely for his contribution to this book.

Keywords: Place Identity; Parliamentary Election; Brand Strategy; Brand Identity; Flemish Region (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-24702-4_7

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DOI: 10.1007/978-0-230-24702-4_7

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