Immediate Discipline

Robert Govers () and Frank Go ()

Chapter Chapter 3 in Place Branding, 2009, pp 34-42 from Palgrave Macmillan

Abstract: Abstract This book on place branding draws first and foremost on the discipline of strategic marketing at the interface of information and communication technology (ICT) with a marketing channel and consumer focus (Van Bruggen 2001). As illustrated earlier, an important supporting discipline is economic psychology, particularly as it applies to the fundamentals of cognitive, social and environmental psychology. These areas of inquiry will often be applied specifically in the place marketing domain but also frequently beyond it. They relate to the way in which places are positioned in the global flows (Castells 1996) — ethnoscapes, technoscapes, mediascapes and ideoscapes (Appadurai 1996). These spaces of globalized experience that influence the image and its relationship to the sense of place, need to be understood in order to create effective marketing strategies.

Keywords: Branding Para; Computer Mediate Communication; Strategic Marketing; Place Marketing; Place Branding (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-24702-4_3

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DOI: 10.1007/978-0-230-24702-4_3

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