The Origins of Place Branding

Robert Govers () and Frank Go ()

Chapter Chapter 2 in Place Branding, 2009, pp 25-33 from Palgrave Macmillan

Abstract: Abstract Place branding links place identity with projected and perceived images through communication and experience. This, in terms of place marketing contexts, is perhaps a rather novel perspective, but it is in fact nothing new and can be rooted in the teachings of early modern philosophy starting in the seventeenth century. This developed further in the twentieth century with the input from early psychology.

Keywords: Seventeenth Century; Secondary Quality; Economic Psychology; Representative Realist; Behavioural Psychology (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-24702-4_2

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DOI: 10.1007/978-0-230-24702-4_2

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