Introduction

Simon Anholt

A chapter in Places, 2010, pp 1-8 from Palgrave Macmillan

Abstract: Abstract Let me be clear: there is no such thing as ‘nation branding’. It is a myth, and perhaps a dangerous one.

Keywords: Brand Image; Marketing Communication; National Brand; Public Diplomacy; Brand Place (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-25128-1_1

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DOI: 10.1007/978-0-230-25128-1_1

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