Places

Anholt, Simon

Places

Simon Anholt

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2010
ISBN: 978-0-230-25128-1
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Chapters in this book:

Introduction: Simon Anholt
Images of Place: Is This About Marketing, or Isn’t It?: Simon Anholt
On Image and Trust: Simon Anholt
National Identity: Cause or Effect?: Simon Anholt
Should Places Have Simple Images?: Simon Anholt
Sketches of National Image and Identity: Simon Anholt
When Does Marketing Make Sense?: Simon Anholt
Public Diplomacy and Place Branding: Where’s the Link?: Simon Anholt
‘Brand Europe’ — Where Next?: Simon Anholt
Public Sector, Private Sector: Simon Anholt
The Media and National Image: Simon Anholt
‘Is This About Me?’ — The Critical Issue of Relevance: Simon Anholt
Some Conclusions: Simon Anholt

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-25128-1

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DOI: 10.1007/978-0-230-25128-1

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